Pandora

Pandora

Customisation and personalisation are becoming a major part of the jewellery business. A lot of brands offer bespoke one off pieces. They give the customer a chance to own a unique object that no one else has. The only problem is the cost of producing bespoke jewellery for one person, it costs a lot more than other pieces. You have to factor time into this, with the designer having to collaborate with the customer to reach a agreed design. With these obstacles, commercial brands and designers have to balance these factors to bring the personalisation to the consumer.

Pandora has managed this balance by creating a charm bracelet that incorporates a large selection of interchangeable charms. This allows Pandora to offer individual charms that give the consumer the ability to choose and change their bracelet design. This gives the brand an easy and cheaper way to give personalisation to the customer without compromising quality.

Pandora has a large range of charms to offer the public and this helps the customer find the right charm to fit their personality and likes. The range of the charms on offer means that each bracelet is created by the consumer is unique, with only the base of the bracelet being the same. Having the small charms as the interchangeable aspect, the opportunity for them to be sold not only to the consumer that owns the bracelet, but also be bought as gifts for occasions and milestones. This adds another sale ability to Pandora's charms, as gifts for birthdays, anniversary and moments of memories.

With 30 years experience, Pandora is committed to making high quality jewellery that is accessible to all. Taking great care in their production of their jewellery, the charms are all hand finished with care. Pandora make an effort to ensure that their jewellery is for everyone and for any kind of occasion. They seek to inspire individuality, and to help them tell their own stories.

Pandora has taken the idea of bespoke jewellery and commercialised it so that it can be sold to the masses. This hasn't taken away from the personalisation of the concept. With no two charm bracelets the same, and having a wide rage of charms to choose from, Pandora has given us some beautiful jewellery as well as an opportunity to show off our originality and personality through their pieces.