FMP Books and Research 26th February

Books and Research 26th February

Another day and once again more research to do. This seems to be the routine now; come in and get right to my work. I have a good idea of what I want to research and that means no time lost. I for one love that. Although the mac rooms are loud at times, I find having people around is a good thing. Most of the time when I ask myself questions about my project, I share it with them. Getting other peoples opinions and answers are helpful and can lead me down other paths of research.

With my survey slowly coming in, I can now get a better picture of why people like charm bracelets. Although not all of the forms have come back to me, it seems that the style, and charms people choose are very different from person to person. This was what I expected, but the interesting part was the reason people buy, or get given the charms. Most are gifts for birthdays, or to mark an occasion. I'll have to review it more when I get the rest of the surveys back, but right now it looks like that commercial saleability of the charms as a gift to remember an occasion seems a big part of the bracelet's desirability.

After reviewing some of the surveys, I could then move onto looking at more ways brands try to offer a viable commercial way to sell custom pieces of jewellery to the mass market. It was then that the brand Gem and Jewels came to light with their campaign, "Which G&J Girl Are You?" An interesting campaign that gives the buyer a feeling of not only belonging to the Gem and Jewels 'group', but also that their personality could match one of the glamorous girls pictured. It's an interesting concept and very eye catching. This is something I'd like to do a bit more research on.

After lunch I managed to get away from the computers for a little while by going to the library to search for some books on how we see different colours and shapes, and how that might effect how we feel about them. After a bit reading I went back to the computer to finish off some research before calling it a day.