Fridays thoughts 27th Feb
What custom jewellery really is and how can it represent someone's personality?
After doing some research into the G&J brand and how they created a collection for the customers' personalities, I thought how shapes and colours change the meaning of the objects we see. It has a big impact on the way we view the jewellery and this in turn affects if we buy it. Branding is also very important if you are buying part of the G&J collection. You're not just buying a piece of jewellery, you're almost stating that you are a different type of girl that has some of the personality that the collection is associated with.
With charm bracelets I have found that it's not only the buyer that is customising, but friends and family too. The charms are bought for the wearer and the reasons for this are varied, but mostly it's to celebrate something. These moments mean that that the bracelet is not just about someone's personality, but their life, and part of their memories. This makes it truly unique to the wearer, because its our memories and experiences that make us who we are.
I think that a locket would be a good form for my jewellery to take? The outside showing the personality of the wearer to the world, but inside has enclosed a photo which is part of their memories.
I'll have to think more about this, but at the moment I like the idea.
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