FMP Visit Thomas Sabo

Thomas Sabo

I had been to Pandora, but I wanted to go to other shops to see if what they say about the charm bracelets is the same. The next store I went to was Thomas Sabo. It had one of the biggest displays for charms I had seen other than Pandora.

The displays were unlike Pandora, Thomas Sabo has more charms in the shape of objects. A majority of them seem to be symbolic. Many of the charms incorporated numbers, letters, star signs and symbols associated with countries. I asked the shop assistant the same questions I did in Pandora.

First of all which are the best selling charm they have? This was a different response from the Pandora store, being mostly things like birth stones and letters. The range of charms for new babies like the blue and pink crib seem to be very popular. There is a difference in the type of charm that Thomas Sabo sell. Pandora's seem to be more visual, and Thomas Sabo are more symbolic objects.

When I asked if the majority of charms were sold for personal use or gifts, the sales assistant told me that a lot are for gifts like birthdays, holidays and new born babies. She also told me that when buying their first bracelet, the charm that goes with it is normally a birth stone or letter of their first name, and that it depends on the year. When Christmas comes around they sell a lot more snowflakes as presents. So it also depends on the time of year, although the heart charms sell well all year round. When it's near Valentine's Day, they are the best sellers.

This once again shows that the charms are more of a gift to commemorate occasions. A charm has sentimental value and memories attached to them, making them personal to the individual, even if two people have the same charm.

Thomas Sabo has a very large collection of charms to offer with over 300 charms in the shop. I could see many more online. They also have seasonal charms for holidays like Christmas. When helping the customer choose a charm, Thomas Sabo staff first ask who the charm is for, and for what occasion. They then give the buyer a range of charms they think are suitable. They ask questions like, what sort of charm does the wearer like and already have? If it was for a trip, where did they go, and if it was for a new born baby, was it a girl or boy? With the symbolic objects, I think it would be easier for the Thomas Sabo sales assistant to narrow down the choice for the customer if it was for a specific occasion.