Art History Form Follows Function
"Form follows function" is a phrase commonly heard
in art. It has an especially important meaning in design. A product is useless
if it doesn't function properly, no matter how beautiful its design.
One way of looking at form and function is to consider the
belief that good design is 98% common sense, and 2% aesthetics. If this is true,
and function is the most important aspect in design, then why bother with form at
all? The reason is that as consumers, we also buy with our eyes. If we dislike
the look of something, be it a lamp, chair or table, we are unlikely to buy it
no matter how well it performs. It's the 2% that makes us part with our cash,
therefore making it vitally important. This relationship between form and
function then leads us to ask why are there products that don't follow the 98%
to 2 % theory? Why do people buy something that has had little or no
consideration for aesthetics?
In the 19th century, the economist and sociologist Thorstein
Veblen introduced the term "conspicuous consumption", a theory about
buying things purely as a status symbol. Acquiring and displaying luxury items
showed others how much you could afford to spend on well known expensive
products to show your superior socio-economic status. Buying things for the
sake of conspicuous consumption means that it doesn't matter very much about
the functionality of the object, it's the fact that you can afford to buy it.
Modern design as we know it dates back to the industrial
revolution, a phrase the French writers came up with as they could see it would
be just as profound as their political revolution. Before the industrial
revolution everything was hand made. This means it was a lot more expensive,
and the very expensive objects were more decorative and more often than not had
more than one function; the normal function, and the underlying symbolic function.
This symbolic function depended on the object in question, but mostly it was
about extravagance, power, importance and wealth.
If you were to look back to the first well known, or famous
designers of the industrial revolution, they are referred to as 'manufacturers'
instead of designers. This was because they made their name more as business
men than designers. One famous businessmen was Thomas Chippendale. He is well
known for his furniture and in 1754 he published a book of his designs titled, "The
Gentleman and Cabinet Maker's Director." This was like a modern day
catalogue allowing you to select different designs and order them to be made. It
was not only convenient for the buyer, but served as a source of information for
the manufacturer. It allowed them to know which designs were selling better and
so waste and cost were cut considerably.
With the industrial revolution came technological innovation
such as the Iron Bridge in 1781. It was designed by
Abraham Darby Pritchard and crossed the River Severn in Shropshire.
The bridge was greatly celebrated after construction as it was the first arch
bridge in the world to be made of cast iron. At the beginning of the 18th
century, Abraham Darby pioneered the process of using coke made from local coal
to smelt iron ore. This proved to be one of the most important technological
breakthrough's ever discovered. The industrial expansion was stunted by the
lack of a bridge over the Severn, which had to
allow for barge traffic. This is why the Iron Bridge
was so important for the industrial revolution.
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