Project blue
In 2009, Barneys New York and Elle brought together
eight designers to create unique one-of-a kind denim outfits from up-cycled
denim jeans. The outfits were put on Ebay for a 10 day charity auction. (100%
of the profits went to Oceana, a large international organisation focused
solely on ocean conservation). The May “Blue” issue of Elle covered Project
Blue in detail, from the outfits to the designers.
Each garment, although made from the same material,
had a unique look, from Derek Lam's bustier and flared skirt to Ann
Demeulemeester's classic jean trouser and jacket suit. Each outfit had the
designer's individual style, but also worked well together as a collection.
Each piece was beautifully finished and had a elegant feel. At first look you
wouldn't think they were made out of donated jeans, but instead a well crafted
piece made out of denim. This shows that fashion in itself is an art form. The
designers used similar techniques as a painter would, researching previous
works and applying them to what is relevant today. Each designer created their
own individual wearable art work out of up-cycled material.
The project not only helped raise money and
awareness for Oceana, but also brought more awareness to up-cycling clothes.
Today, clothing waste is more common than in the past, with cheaper prices and
mass produced clothing. It is easier to throw something away and buy a new
outfit, than to up-cycle them. What Project Blue has shown is not only can you
renew your favourite old jeans into a one of a kind garment, but in doing so
you can also reduce waste and help the planet at the same time.
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